Comedy And Creativity

Comedy And Creativity By Mark Fox


When you hear a joke that's funny, did you ever wonder why it was funny? You probably laughed because the punch line was unexpected. The climax was unusual, and did not follow a normal train of thought. Because the punch line was not what you were anticipating, the joke got your attention. There are a lot of similarities between comedy and business creativity. Both involve things that are unexpected from the consumer's point of view.
Think about good advertising or marketing. These campaigns work best when they include an element that grabs your attention because it was not expected. Now let's look at the anatomy of a joke. A comedian usually begins by telling a story.
"I got this one DUI, which was a bogus charge because it turns out they were stopping every vehicle ..." The comedian tells the pieces and parts of a story that travel along a predictable path. They're trying to build a pattern in your mind as they build momentum for the story. Now, based on this pattern, there's going to be an anticipated result.
What a good comedian does, especially when they're telling a funny joke, is redirect you to left field before they get to the anticipated result. The punch line will be completely different from what was expected. That's what makes the joke funny.
"I got this one DUI, which was a bogus charge because it turns out they were stopping every vehicle traveling down that particular sidewalk. That's profiling and profiling is wrong!" Ron White, Blue Collar Comedy Tour
The next time you hear a not-so-funny joke, stop and ask yourself if the punch line was pretty close to what you were anticipating. If the punch line was expected, the joke probably wasn't very funny.
The same is true for your business; you need to surprise your customers with something that is unexpected and if you want positive results you better make damn sure that unexpected event is pleasurable.
Mark L. Foxhttp://www.davinciandthe40answers.comhttp://www.slyasafox.cominfo@slyasafox.com801-779-0603
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